careers
Channel Marketing Manager
Location: Tyson's Corner, VA
Type: Full Time
Channel Marketing Manager
Location: Tyson’s
In office: Monday, Tuesday, Thursday
ThreatBlockr is hiring an experienced Channel Marketing Manager to join our team. In this role, you will work side-by-side with our marketing, channel, and customer success teams to manage the co-marketing relationship with multiple MSP companies as well as enhance partner operations. The ideal candidate will facilitate strong relationships with partners and work collaboratively with both internal and external stakeholders to grow partner-driven revenue. We have a unique market window, so you’ll bring your creativity, experience, and sense of urgency to drive MSP Strategy, key initiatives, and the team forward.
What You’ll Do:
- You’ll create an effective strategy for our MSP marketing goals and work collaboratively with our MSP sales team to achieve business goals, including new logos and with our current MSP partners.
- Develop joint marketing campaigns with channel partners that highlight combined value propositions to generate new sales leads
- Create a through-partner marketing strategy, creating campaigns for partners to reach their customer base to create pull-through revenue
- Work with Inside Channel Account Managers to develop partner strategies that align with overall pipeline growth and the acceleration of sales cycles
- Prioritize, plan and execute regional marketing activities and events, coordinating with internal and external partner teams to deliver ROI. This includes (but is not limited to) virtual events like sponsored trade shows and industry events, road shows and multi-city events, webinars, and in-market events with local partners
- Provide monthly partner newsletter regional content to drive program awareness, highlight new enablement materials and product features to help keep ThreatBlockr top of mind
- Regularly evaluate program performance and results to enhance overall program strategy
- Track lead generation efforts using partner deal registration and Hubspot/Salesforce campaign
- A proven track record working hand in hand with sales to drive growth and opportunity in the MSP market.
- Must be self-driven, creative, strategic, and highly organized
What You Bring to the Team:
- 3-5 years of Partner Marketing experience in the high-tech industry (Required)
- Partner Marketing experience for a SAAS software company (Required)
- Experience scaling MSP Marketing programs in high growth SaaS organizations (Required)
- A strong vision for building an effective partnership program while with an individual ability to initiate structure and influence decision-making for execution
- Ability to work in a fast-paced environment, to prioritize effectively, and to apply critical thinking and good judgment
- Exceptional verbal and written communication skills with the ability to conduct presentations and interact effectively with team members and partners at all levels
- Strong personal drive, passion, enthusiasm, and ethics
- Experience with Salesforce (Required) and Hubspot (Required)
- Ability to travel to events and partner activities within the US
- BA or BS Degree or equivalent
Company Benefits
- Three weeks paid vacation
- Medical, Dental, Vision and Life
- 401k - matching both your pre-tax and/or Roth elective contributions, dollar for dollar, up to 4% of your eligible pay. Immediately eligible to participate upon employment and contributions are 100% vested